Your website is a means to an end, a way to reach a goal, a tool for information about you, your product, your service, and sometimes your website is a service within itself.   However what it all comes down to at the end of the day, is that there is some action you want a visitor to take when they come to your website.  The solution to whatever problem or goal you seek, almost always lies in conversion.   How do we make a visitor turn into a user.

Whether you’re Google, Microsoft, or Joe the Plumber, your website success relies on the management of a solution to the goal of conversion.   Managing the experience you want to provide compared to the need you’ll fill is a high level thought out process which should begin any website project and yet can change everyday after that beginning.

Management that provides solutions is management whom keeps a keen eye on a many different aspects of your website.

• What is the action you want from a user?
• How are users finding your site?
• What do users see when they do find your site?
• Is the first thing they see the optimal solution for their goal in visiting?
• Does the user’s experience on your website give a feeling of satisfaction?
• How do you follow up with a user to make sure they get satisfied again and again?

Each question is separate, but each question is a substantive piece of the whole “user experience”.  A 30,000 foot view is where solutions management flies, and a successful combination of answers to those questions is what any website is and should be striving to achieve.

Never forget, feelings are an integral part of building a website, because feelings are an integral part of the human condition?  If a user visits your website and gets a feeling of satisfaction, or for that matter produces any positive emotion then you have managed to provide a solution for that person.  In our world of instant gratification, you not only need to provide that solution but do it in roughly 1.6 seconds or less

Good luck with find a solution to your next problem or goal.