Internet Marketing Tools and Web Development

A successful website manager should handle at least four basic details in the execution of a web project or ongoing site maintenance task.

Resources – This can consist of a number of different assets. The software you use, the computer you work from, and especially the people you work with.

Time – A goal, a set date to deliver by, so that your entire team is working knowing that time is of the essence.

Money – Getting a new project to profitability as soon as possible is key, and should never be forgotten. If you website is not profitable you won’t be managing it for long.

Scope – Arguably the most important of all three. Keeping a close eye on what the project starts as, and what it morphs into by the end can be the toughest of all three to properly manage.

Each of the aspects of proper website management, are completely related and dependent on each other. Good resources cost money, money well spent can save time, time is money, and scope encompasses each of those into a well thought out plan to reach an end goal, without needlessly changing the end goal.

If scope “creeps” it will cost you time, money, and can chip away at the morale of employees quickly. You might think that adding one additional task is nothing, but almost invariably it doesn’t end there.

Anyone who manages websites can tell you, “A website is never finished.” As it shouldn’t be. If a website was done, and you stopped innovating and making it better and better, someone will quickly come along and take that idea to the next level without you. That doesn’t mean however that you allow scope creep at any specific or particular time.

Its very important that you stick to your goals, unless you’ve clearly made a mistake in your original plan. Once the goal has been reached, that is when you take a second to step back reevaluate and see where it should go next. Bogging a project down by endlessly changing the goal posts can easily keep a goal from ever being reached.

If anything, its simply being advised to tread lightly when it comes to only saying “yes” to change and revision requests, so that you can keep an eye out for a chance to show your expertise with a suggestion that saves time and money by keeping your eyes on the goal. You’ll be a much happier website manager, and your client will thank you in the end.

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The most important thing that anyone in web design can learn is that EVERYTHING is a compromise. Designs are constantly compromised by browser limitations and connection speeds. Rather than designing something to look perfect for everyone (as you would in print design) you have to develop for the majority of your users, and keep everything usable (if not always pretty) for everyone else.   In recent years we’re getting closer and closer to standardization and better browser compatibility, (even if Internet Explorer still insists on being a pain on several fronts

The Freelance Web Designer not only has to compromise in their projects, but also in the scope of their abilities as an independent business person and a web designer. Since no one can be a master of everything it is important for web designers to brush up their skills with the same attitude they take towards web design. Keep your skills sharp in the most prominent areas, and areas you are most interested in.  Focus on being an expert in your nitch (rather than trying to master everything).

To win the work in the first place it is important to have excellent communication skills. You must also be able to effectively communicate requirements with your employers in addition to making web designs that communicate the proper message to users. It is a necessity for you to keep your communication skills sharp.  (Even when the hundreds of hours you spend by yourself in front of the computer don’t help your socialization skills

The next most important area to keep abreast of is website usability. It is important for a designer to understand how various browsers interact with HTML, CSS, and images. It is equally important for web designers to understand how their users will interact with their designs. A design can be visually pleasing but completely confusing to users.  Whenever possible follow the big guys lead on feature placement, using their large research budgets to your advantage.  (Google has a handy tool for doing your own research too : Website Optimizer)

If you can master usability and communication you will be a very successful web designer. The combination of these two skills makes you easy to work with, and ensures that you have a clear vision of where a project should go.

Technical skills are important for the web designer; however, it is not as important that you master every technical aspect. It is just important for you to have a basic understanding of all technical aspects. This enables you to communicate effectively inside a web development team.

The last area that web designers should include in their skillet is project management. By having project management skills you ensure that you are easy to work with. This doesn’t mean you have to be able to go and sit for the PMP or PMI exam, but a basic understanding of project management principles will take your career a long way.

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