Internet Marketing Tools and Web Development

Google has made a great tool for webmasters to find out what Google thinks of your site. Including errors , not found, timeouts and more. In order to get the most extensive reports you’ll need to verify that you in fact have access to the site which you’re looking for info about. Head on over to: Google WebMaster Tools and see what the Google robots have to say about your site. If Google sees your site as perfect, it has got to be better for your Search Engine rankings.

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On your mark… Get set… GO!  You have 2-5 seconds.  If your web page does not load within that time, the back button is being pushed.  The search engines know if a user clicks a result to your site.  They also know if the user stays on your site or comes right back to try another listing.  If your web page loads slowly this “bounce” rate is a good indicator that your site was not relevant for the result it appeared for.  This is a red flag to search algorithms, that you shouldn’t be showing up for that keyword.  A page that loads quickly has a better shot at keeping a user on the page, and therefore shows the search engines you are in fact relevant.

This really applies to the bigger issue of long term web site optimization.  If you’re doing a quick fix to get higher in search results, sooner or later that quick fix is probably going to be weeded out by the search engine.  Meaning that you should first approach any search engine optimization project with the mind set of “Be Relevant to Your Users”.  If you put being relevant ahead of being heavy on keywords, in the long term you will win out.  Remember, search engines are in the business of making their results as relevant as possible, and will change their systems in the future to exclude the results that aren’t.

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Inbound links are what it’s called when another website displays a link to your website.  Search engines then read that link as someone endorsing your site, so the more endorsements to your site the higher your site ranks, and the quicker your site gets updated by search engines when you add new information.  

One way to build these inbound links you can contact other website owners and request they link to you, or you can have someone like me do that for you.  There is of course more than one way to do it, but this is a simple beginning to explaining what inbound links are. 

It is an ongoing and long term process.  I still do this for my personal website every couple of days which has been up and running for many years.  If you were considering hiring someone to do it, you should look at it as an advertising or marketing expense and budget accordingly. 

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