Internet Marketing Tools and Web Development

The most important thing that anyone in web design can learn is that EVERYTHING is a compromise. Designs are constantly compromised by browser limitations and connection speeds. Rather than designing something to look perfect for everyone (as you would in print design) you have to develop for the majority of your users, and keep everything usable (if not always pretty) for everyone else.   In recent years we’re getting closer and closer to standardization and better browser compatibility, (even if Internet Explorer still insists on being a pain on several fronts

The Freelance Web Designer not only has to compromise in their projects, but also in the scope of their abilities as an independent business person and a web designer. Since no one can be a master of everything it is important for web designers to brush up their skills with the same attitude they take towards web design. Keep your skills sharp in the most prominent areas, and areas you are most interested in.  Focus on being an expert in your nitch (rather than trying to master everything).

To win the work in the first place it is important to have excellent communication skills. You must also be able to effectively communicate requirements with your employers in addition to making web designs that communicate the proper message to users. It is a necessity for you to keep your communication skills sharp.  (Even when the hundreds of hours you spend by yourself in front of the computer don’t help your socialization skills

The next most important area to keep abreast of is website usability. It is important for a designer to understand how various browsers interact with HTML, CSS, and images. It is equally important for web designers to understand how their users will interact with their designs. A design can be visually pleasing but completely confusing to users.  Whenever possible follow the big guys lead on feature placement, using their large research budgets to your advantage.  (Google has a handy tool for doing your own research too : Website Optimizer)

If you can master usability and communication you will be a very successful web designer. The combination of these two skills makes you easy to work with, and ensures that you have a clear vision of where a project should go.

Technical skills are important for the web designer; however, it is not as important that you master every technical aspect. It is just important for you to have a basic understanding of all technical aspects. This enables you to communicate effectively inside a web development team.

The last area that web designers should include in their skillet is project management. By having project management skills you ensure that you are easy to work with. This doesn’t mean you have to be able to go and sit for the PMP or PMI exam, but a basic understanding of project management principles will take your career a long way.

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When it comes to design you often feel like you’re doing a crapshoot.  You test, try out different placements, different colors, etc., but unless you can afford research groups you’re always going to feel like you don’t know for sure.  So, what should you do?  If you can’t afford research groups, and multiple studies, then you’re best best is to listen to people who can.  Google definitely has the money, and is gracious enough to share the info.  So when looking to decide if a design is good look at the rules Google follows, because they obviously know how to create a user experience that talks to millions and billions of people.

Official Google Blog: What makes a design “Googley”?: “er interface design, visual design, user research, web development, and user interface writing—set out to articulate the principles that ought to guide Google designs worldwide. What are the fundamentals that all Google designers and researchers accept? Which approaches to design are particularly ‘Googley’? How can we encourage teams throughout Google to dream big and make smart design decisions?

A small team gathered to discuss these questions and define the Googley Design Principles:

1. Focus on people—their lives, their work, their dreams.”
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today’s and tomorrow’s business.
8. Delight the eye without distracting the mind.
9. Be worthy of people’s trust.
10. Add a human touch.

These UX principles flow naturally from the Ten things Google has found to be true and the UX group’s stated mission: to design products that satisfy and delight our users. We described the principles as “Our Aspirations” for two reasons:

* We have a lot of work to do when it comes to implementation.
* Every real-world product will have to strike a balance between all ten principles.

Still, we don’t want to waffle too much. These principles represent the User Experience group’s declaration of beliefs. With “Satisfy and Delight” stitched on our leotards, we’re determined to get up on the tightrope and start juggling principles. Please applaud or boo, as appropriate, so that we can make the next act even better.

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Google has made a great tool for webmasters to find out what Google thinks of your site. Including errors , not found, timeouts and more. In order to get the most extensive reports you’ll need to verify that you in fact have access to the site which you’re looking for info about. Head on over to: Google WebMaster Tools and see what the Google robots have to say about your site. If Google sees your site as perfect, it has got to be better for your Search Engine rankings.

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